The logo for Craft Cider Fest Valencia is centered around a cider bottle, which doubles as both the festival's logo and a playful character that transforms depending on the design context. This concept gives the festival an adaptive, modern identity, engaging the audience with its versatility.
Posters Design
The poster series uses bold typography and the bottle character in dynamic poses, layered over vibrant photography of apple orchards and cider-making. Each poster variation plays with color and composition to create an energetic, festival-ready feel.
Social Media Posts Concept
The social media strategy brings the bottle character to life across Instagram with a mix of branded templates, event teasers, and behind-the-scenes content. The consistent visual language builds recognition and community engagement around the festival.
