1.Core Idea: The animation begins with a single dot that splits into four, symbolising ViaBill's concept of split payments.
2.Adaptive Timing: The animation speed can scale with the app's loading process, ensuring smooth usability. Both the 1/2 and the full sequence can be used independently, depending on timing needs.
Sticker Design
1.Direct Brand Link: Coins as a clear symbol of fintech and ViaBill's activity.
2.Emotional Touch: Smiling faces add playfulness and personality.
3.Execution: Created in Adobe Illustrator for clean, scalable vector output.
Social Media Post
1.Core Idea: The layout divides the screen 50/50 — one half filled with ViaBill's brand color, while a cut-out photo is placed on top, highlighting the merchant's activity.
2.Flexibility: The color/photo split can be horizontal, vertical, or diagonal, allowing for multiple bold and dynamic compositions.
3.Optimization: Delivered in Instagram (1080×1350 px, 1080×1920 px) and LinkedIn (1200×628 px) formats, with safe zones considered.
Email Flow
1.Core Idea: A 3-email onboarding flow designed to introduce the product. Each email combines an attention-grabbing hero block with structured content and a call-to-action.
2.Structure: Modular blocks designed for clarity, scalability, and consistent hierarchy.
3.User Journey: Progressive transition from awareness to action through simple and predictable steps.
